PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING
نویسندگان
چکیده
منابع مشابه
the facilitating effect of individual, environmental and fashion involvement factors on impulse buying
impulse buying behavior has a determinable role in developing the power of computability in the current consumer markets. hence, recognizing and improving the facilitating factors of impulse behavior is a necessity for increasing the profitability of such businesses. this research examines the effects of individual, environmental and fashion involvement factors by considering the mediator effec...
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The aim of this article is to examine the qualification and mediation of fashionable clothing by fashion buyers at Selfridges, London. The author examines the ‘active and reflexive role of economic agents in the qualification of products’ in their ‘habitual and routine’ working practices, describing how buyers are active in defining, shaping, transforming, qualifying and requalifiying products....
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ژورنال
عنوان ژورنال: E-Jurnal Ekonomi dan Bisnis Universitas Udayana
سال: 2019
ISSN: 2337-3067
DOI: 10.24843/eeb.2019.v08.i03.p04